These Terms of Service ("Terms") govern your use of the LureLog iOS app, website, and related services (collectively, the "Services"). By using LureLog, you agree to these Terms.
1. Who provides the Services
LureLog is provided by JHRZ, LLC, a Nebraska limited liability company, operating under the LureLog brand ("JHRZ," "we," "us," "our," or "LureLog").
2. Eligibility
You must be at least 13 years old to use LureLog. If you are under the age of majority in your jurisdiction, you must have permission from a parent or legal guardian.
3. Description of the Services
LureLog is a fishing app that may allow you to:
- sign in with Apple
- upload or capture catch photos
- receive AI-generated fish identification and estimated size information
- save catches to a personal log
- earn monthly XP from eligible catches
- view leaderboards
- browse nearby lakes, ponds, reservoirs, and mapped water bodies
- associate eligible ranked catches with a selected body of water or mark the location as Private
- view public ranked catches tied to map spots
- track lifetime XP progression and rank emblems
- view limited public profiles and catches
- block other users
Some features require an active paid subscription.
4. Accounts
You may be required to sign in to use certain features. You agree to provide accurate information and keep your account information current. You are responsible for activity that occurs through your account.
You may not share your account or attempt to access another user's account without authorization.
5. Subscriptions and billing
LureLog may offer paid subscriptions through Apple's In-App Purchase system. Pricing, billing, renewals, cancellations, refunds, and trial terms are handled by Apple under Apple's policies.
We may change subscription offerings or pricing in the future to the extent allowed by law and App Store rules.
6. Catch scans and AI-generated results
LureLog uses automated systems, including AI-based tools, to analyze catch photos and return likely species matches and estimated measurements.
You understand and agree that:
- AI-generated results are estimates only
- species, weight, and length results may be inaccurate
- scan results are not professional, biological, legal, or regulatory advice
- you remain responsible for your fishing decisions and compliance with local laws and regulations
LureLog may reject or fail to process photos that do not appear to contain a fish, are too unclear, or otherwise cannot be processed.
7. Ranked Catches, leaderboards, and XP
LureLog may distinguish between Ranked Catches and Log Only entries. Only certain catches may qualify for XP, rankings, public display, or leaderboard inclusion.
Eligible ranked catches may be associated with a selected nearby body of water or marked as Private. Location privacy and ranked eligibility are separate. A catch may count toward XP or leaderboard features even if its location is private or not publicly displayed.
LureLog may show public, non-private ranked catches in map, feed, profile, or spot-related features.
We may modify the rules for XP, rankings, scoring, eligibility, seasonal resets, public profiles, and related features at any time.
We do not guarantee uninterrupted availability, accuracy, fairness, or permanence of leaderboard or XP systems.
8. User content
You retain ownership of the content you submit to LureLog, including photos and related catch information ("User Content").
By submitting User Content, you grant us a non-exclusive, worldwide, royalty-free license to host, store, process, display, and use that content solely as needed to operate, improve, and provide the Services.
You represent and warrant that:
- you own your User Content or have the necessary rights to use and submit it
- your User Content does not violate the rights of any third party
- your User Content does not violate any law or these Terms
9. Acceptable use
You agree not to:
- upload content you do not have rights to use
- upload unlawful, abusive, harassing, obscene, or infringing content
- attempt to manipulate scans, rankings, XP, or public profiles unfairly
- interfere with the security or operation of the Services
- scrape, harvest, or copy user data without permission
- impersonate another person or misrepresent your identity
We may suspend, restrict, or terminate access for violations of these Terms.
10. Public profiles and blocking
Certain profile and catch information may be visible to other users if public profile features are enabled. LureLog may provide blocking or privacy controls, but we do not guarantee that every interaction or all content will always be fully hidden or prevented.
11. Data deletion and account requests
You may request deletion of your account or personal data by contacting us at the email below. Some information may be retained as required for legal, security, fraud prevention, billing, or legitimate business purposes.
12. Service changes
We may modify, suspend, or discontinue any part of LureLog at any time, with or without notice, including features, rankings, subscriptions, pricing, and availability.
13. Disclaimers
LureLog is provided "as is" and "as available." To the maximum extent permitted by law, we disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, non-infringement, and accuracy.
Map features and fishing locations
LureLog may display nearby water bodies, map spots, and public ranked catch activity. These map features are provided for general informational and app functionality purposes only. LureLog does not guarantee that any mapped water body is publicly accessible, legally fishable, safe, accurate, currently open, or suitable for fishing.
Access and regulations vary by location. You are responsible for checking local fishing rules, property access, permits, seasons, limits, and other applicable laws before fishing.
We do not guarantee that:
- the Services will always be available or error-free
- scans will be accurate
- leaderboard or XP systems will always function without interruption
- stored content will never be lost or unavailable
14. Limitation of liability
To the maximum extent permitted by law, JHRZ, LLC will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of data, revenue, profits, goodwill, or use arising out of or related to your use of LureLog.
JHRZ, LLC's total liability for any claim related to the Services will not exceed the amount you paid for LureLog in the 12 months before the claim arose.
15. Indemnification
You agree to indemnify and hold harmless JHRZ, LLC, its members, officers, contractors, and affiliates from claims, losses, liabilities, damages, costs, and expenses arising out of:
- your use of the Services
- your User Content
- your violation of these Terms
- your violation of any law or third-party rights
16. Changes to these Terms
We may update these Terms from time to time. Continued use of LureLog after updated Terms are posted means you accept the revised Terms.
17. Contact
If you have questions about these Terms, contact:
JHRZ, LLC
LureLog